Taurus · Watches your accounts, your conversations, and your pipeline — and decides what deserves attention today. This is one seller, one account, one day.
01 · Monday, 07:42
Slack14 mentions
CRM23 tasks due
Email61 unread
LinkedIn9 requests
News alerts12 new
Call recordings4 to review

150 accounts. One seller. Every tab open.

Every system generates activity. None decides what deserves attention.

02 · Overnight, Sun 26 – Mon 27 July — Northwind Telecom
23:41Blog post published
01:12AI governance leader hired
02:03Quarterly newsletter sent
03:27Enterprise localisation initiative announced
04:15Webinar recording posted
05:48Former customer joins the buying committee
06:20Office relocation notice
06:52Public concern raised over generic model quality

Thousands of signals. Only a handful matter.

03 · Taurus forms an opinion
1Meridian Grid
2Halcyon Freight
14Northwind TelecomBuying probability ↑
4Vantage Health
5Corvid Systems

Not news detected. Buying probability increased.

04 · The reasoning

Yesterday

TimingLow
Buying committeeWeak
Value storyGeneric

Today

TimingHigh
Executive ownerSarah Lindqvist — VP, AI Governance
Buying committeeRedrawn
Value propositionWritten for this moment

Same account. New reasoning.

05 · Taurus rejects its own work
Rejected
Quick intro — helping telecom teams sell smarter

Hi Sarah — I lead partnerships at Taurus. We help revenue teams prioritise accounts and personalise outreach at scale. Would love 20 minutes…

This message would still work if yesterday's signal never happened.

Approved
Your governance hire + the localisation initiative

Hi Sarah — bringing in a head of AI governance the same week you announced enterprise localisation says quality and accountability are now board-level. That intersection is exactly where…

This message is grounded in the reason Northwind became important.

Relevance isn't tone. It's causality.

06 · The seam

Signal & prioritisation

Built in-house. Yours.

  • PQL scoring
  • Intent data
  • Account tiers

Conversations & meetings

Already captured. Sitting unread.

  • Meeting transcripts
  • Call recordings
  • Email threads
Signal→ Prioritised account→ Meeting→ Evidence

You don't need another island. You need the layer that connects them.

07 · The meeting — extracted, not transcribed
Business painLocalisation cost
Metrics£2.1m exposure
Decision criteriaQuality + governance
Decision processPilot → procurement
ChampionD. Mehta — confirmed
Economic buyerMissing
Deal confidence · Northwind — £340k initial72%

The opportunity didn't get worse. Our understanding got more accurate.

08 · One decision
Northwind Telecom · Next move

Close the gap before the pilot

  1. Quantify the localisation cost with the champion
  2. Engage the governance sponsor directly
  3. Validate the procurement path

Not a dashboard. A decision.

09 · Tuesday, 08:04 — the rep's screen

Before your first call

Account research, refreshed overnightDone
New joiners on the buying committee, mappedDone
Outreach drafted from yesterday's signalYour call

Adoption isn't enforced. It's earned — the day the tool does the tedious part, and leaves you the judgment.

10 · The manager's view
Dana

Economic buyer still missing on Northwind after two meetings.

Coach the ask
Marcus

Deep in conversation at Halcyon — with a stakeholder outside the decision process.

Redirect
Priya

Signal strength rising fast at Meridian Grid. Window is open.

Lean in

Managers coach judgment, not administration.

11 · Forecast
£7.8m+£0.3m
SignalAI governance leader hired at Northwind
PriorityAccount moved #14 → #3
OutreachApproved draft, grounded in the signal
MeetingDiscovery call, 22 July
EvidenceFive of six qualification criteria confirmed
Forecast+£0.3m, at 54% confidence — stated, not hoped

Everything explainable. Nothing magic.

12 · The loop

Every interaction teaches Taurus what great selling looks like.

Taurus

The layer that connects your signals, your conversations, and your forecast.